Must Know Brands To Shop This Holiday Season

Jordyn Mayes
Apr 28
11 min read

Updated: Jun 16

Top Picks for Gifting and Treating Yourself

This holiday season, finding the perfect gift for both the guys and the gals can be a thrilling yet daunting task. To make your shopping easier, WAFFLE has curated a list of 10 must-shop brands that offer everything from stylish apparel to affordable jewelry, fire accessories, and unique gifts. Whether you're looking for something trendy, timeless, or personalized, these brands are sure to get the job done. Shopping doesn’t have to rip the pockets. Fendi? More like af(endi)fordable.

So, whether you're shopping for your significant other, friends, or even treating yourself, these names should be at the top of your list for unforgettable presents this season.

There are no images within this article, just straight substance. Enjoy!

1. Bershka

Bershka is a go-to destination for all things apparel, but it’s their jeans that truly set the brand apart. Known for offering some of the best denim currently on the market, Bershka excels in delivering a wide variety of baggy jeans—a style that’s increasingly hard to find elsewhere for a reasonable price. If you're seeking classic washes, their collection has something for you. What's even more impressive is the durability of these jeans, which combine both quality and style. At an average price of just $50 for women and $60 for men, these jeans are a steal, especially when comparable styles from other brands can easily cost $100 or more. Bershka is undeniably doing a service to the fashion-conscious shopper.

Beyond jeans, Bershka also offers an underrated selection of accessories that shouldn’t be overlooked. Their accessory section is both affordable and stylish, offering everything from jewelry to bags, often at prices that make it easy to complete an outfit without breaking the bank. The brand has an eye for on-trend pieces, making it a smart choice for those looking to add some flair to their wardrobe without overspending.

All in all, Bershka is proving itself as a leader in affordable and fly denim. Whether you’re shopping for that perfect pair of baggy jeans or looking to update your accessories game, this brand offers a winning combination of quality, variety, and value. For those on the hunt for fashion-forward pieces at accessible prices, Bershka is definitely worth a look.

2. Can’t Kill My Sol

If you’re on the hunt for a gift that stands out from the usual clothing or accessories, Can’t Kill My Sol is the brand that will blow you away. Specializing in unique art pieces, this shop offers items so creative and distinctive, they could easily belong in a gallery. Whether it’s an intricately designed coaster set, a bold loveseat, or a plush chain pillow, each piece feels like a one-of-a-kind treasure. Perfect for those looking to gift something truly memorable, Can’t Kill My Sol ensures that your present will not only stand out but also leave a lasting impression.

Looking to impress your family or friends with a gift they’ve never seen before? Can’t Kill My Sol offers exactly that—a collection of striking, unexpected pieces that are sure to leave jaws dropping. The brand’s inventory goes beyond home décor, also featuring a limited-edition shirt and the Elektra Trapper Hat, a must-have accessory to elevate any winter outfit.

What makes Can’t Kill My Sol even more exciting is that the brand is proudly owned by a Black woman, adding an extra layer of empowerment to every purchase. It's not just about unique products—it’s about supporting a creative force in the industry. So, whether you’re shopping for a special occasion or simply want to treat yourself, Can’t Kill My Sol is the place to find items that speak to the soul and elevate any space or outfit. But hurry, with inventory potentially running low, you’ll want to secure your pieces before they disappear. We love to see it!

3. Named Collective

Why spend $300 on a laptop, headphones, or camera when you could invest in a Named Collective tracksuit that delivers both style and substance? This highly coveted brand has quickly become a must-have for fashion-forward individuals seeking unique, trendy, and durable pieces. With a wide variety of styles, each tracksuit complements the next, making it easy to find the perfect set that resonates with your personal style. Whether you're lounging or running errands, Named Collective offers an effortlessly chic look that elevates the everyday.

The tracksuits from Named Collective are the epitome of cool, catering to those who crave the ultimate baggy, laid-back aesthetic. These sets come in an array of bold colors and designs, featuring everything from playful ribbons and intricate jewels to classic camouflage patterns. Each piece is designed with a distinct flair, making them a true statement in any wardrobe.

While the price tag may be steep—around $300 for a full set—the versatility and durability of the tracksuit make it a worthwhile investment for those looking to make a fashion statement.

While $300 may be a bit much for some, securing even a single piece from Named Collective is a win. Whether it’s the full tracksuit or just a cozy hoodie, you can still create a killer look that turns heads. After all, it’s not just about the outfit—it’s about the attitude, and Named Collective exudes the cool factor every fashion lover dreams of. So, if you can swing it, a piece from this collection is a sure way to upgrade your wardrobe this season.

4. Homage Year

Three cheers for Black-owned brands—hip hip hooray! One such standout is an accessory-based brand that has quickly garnered attention for its limited-edition bags and wallets, capturing the hearts of those who appreciate both style and exclusivity. Homage Year is known for its chic, minimalist yet impactful designs, this brand offers a carefully curated selection of solid-colored bags that exude sophistication. While the color range may be more minimalist, the red, pink, and green options are bold yet versatile, making them the perfect statement pieces to elevate any outfit. Priced at no more than $250, these bags offer luxury without breaking the bank.

Alongside the bags, Homage Year also boasts an impressive wallet collection that perfectly complements their accessories line. The wallets come in a range of rich colors, including brown, orange, blue, green, white, and pink, each designed to bring a pop of color to your daily essentials. Priced at a more affordable $85, these wallets are not only practical but also make a stylish statement on their own. Whether you're looking for a sleek way to carry your cards or simply need a new accessory to brighten your day, these wallets deliver.

This Black-owned brand’s attention to detail and commitment to quality makes it a must-have for fashion lovers seeking exclusivity and elegance in their accessories. With limited edition pieces that won’t be found everywhere, it’s the perfect way to stand out while supporting a brand that champions creativity and empowerment. Whether you're investing in a statement bag or adding a pop of color with a new wallet, Homage Year’s pieces are designed to make a lasting impression.

5. Khy

Kylie Jenner’s latest venture proves that a lip kit is far from her only success story. The beauty mogul, who has mastered the art of juggling multiple million-dollar businesses, is now making waves with a new clothing line called Khy. Unlike many celebrity brands, the Jenner name isn’t the primary selling point here—though it certainly helps. What sets Khy apart is the surprisingly chic and stylish collection of apparel that is quickly becoming a must-have. The line offers a refreshing mix of minimalist, soft-toned pieces that rival some of the most sought-after brands in the fashion industry.

Inspired by the likes of SKIMS, Khy is all about sleek, monochromatic designs that elevate the essentials of any wardrobe. With everything from cozy leggings and body suits to eye-catching bubble coats, the brand’s winter-ready looks are both stylish and functional. Whether you’re braving the cold or looking to make a fashion statement, Khy delivers on comfort without compromising on flair. Each piece is designed to offer a modern, clean aesthetic that’s perfect for layering and combining in endless ways.

But Khy isn’t just for lounging—it's versatile enough for any occasion, from casual grocery runs to glitzy New Year’s Eve parties. The line features everything from sequined sets and dresses to edgy leather pieces and stylish swimwear, proving that it’s a one-stop shop for all of life’s events. And for a Kardashian-led brand, the prices are surprisingly reasonable. The well-organized website makes shopping effortless, so you can easily explore and snag your favorites. This holiday season, Khy is definitely worth adding to your fashion roster.

6. Nordstrom

Nordstrom is the ultimate shopping destination, offering a vast array of brands that go beyond the typical department store experience. While not a brand in itself, Nordstrom’s carefully curated selection makes it a one-stop shop for everything from everyday basics to the latest in high-end fashion. This is especially great for guys, as it features a variety of labels and styles that may not be on their radar. Ladies, if your man is less than enthusiastic about shopping, consider this the perfect opportunity to step in and introduce him to something new.

Once you begin exploring Nordstrom, you'll find yourself effortlessly hopping from one brand to the next. The store offers all the essentials, from Nike to Essentials, but it doesn’t stop there. It also carries more eclectic labels like Diet Starts Monday, Market, Ice Cream, House of CB, and many others that add an exciting, contemporary twist to your wardrobe. Whether you're after sporty streetwear or bold, statement-making pieces, Nordstrom’s diverse offerings have something for everyone.

Looking to gift your special people something they'll truly appreciate? Nordstrom is the place to shop for the looks of a lifetime. With its unbeatable selection and top-tier brands, it's the perfect destination for anyone looking to upgrade their wardrobe with style, sophistication, and a bit of flair.

7. Fiery Jewelry

Fiery Jewelry is redefining '90s sophistication with a modern twist, offering a stunning range of gold and silver accessories that are both timeless and trendy. Specializing in earrings, rings, bracelets, and necklaces, Fiery Jewelry delivers the perfect gift for anyone looking to elevate their accessory game. And for those who love a good deal, the brand’s $20 sample sale is an absolute steal—who doesn’t love a sale that makes luxury more accessible? If you’ve been waiting for the right moment to treat yourself or someone special, this is it.

Accessories play a crucial role in completing any outfit, but finding the right pieces can often feel like a challenge. Especially in your 20s, when you're navigating your career and transitioning into adulthood, it's essential to invest in pieces that reflect your evolving style. Fiery Jewelry understands this need, offering accessories that add a sophisticated touch without feeling overly mature or out of place. While the necklaces and bracelets may currently be sold out, the brand's curated selection of earrings and rings is still a go-to for anyone looking to make a statement.

Though Fiery Jewelry offers both gold and silver pieces, it’s clear that the brand is especially known for its gold designs, making it a perfect destination for anyone looking to build a golden accessory collection. Whether you’re shopping for yourself or picking out the perfect gift, a set of earrings from Fiery Jewelry is a must-have. With its sleek, sophisticated pieces, this brand ensures that you’re always ready to shine, no matter the occasion. So, why wait? Head over to Fiery Jewelry and treat yourself to the accessories you deserve.

8. En Route Jewelry

As one of the most talked-about jewelry brands on social media, En Route has quickly earned its place as a standout name in the world of accessories. There’s a good reason why their pieces are appearing in countless women’s outfits: En Route may just be the most accessible jewelry brand of the year. Bold, extravagant, and undeniably eye-catching, their designs add a touch of glam that elevates any look. With a distinct nod to ‘90s fashion, the brand brings back the era’s signature aesthetic in a more overt, standout way that ensures all eyes are on you.

En Route offers a stunning array of necklaces, earrings, bracelets, and rings that are the epitome of “bling-bling”—yet affordable. Whether you’re looking for something subtle or want to go all-out, their jewelry makes it easy to add a touch of opulence without spending hundreds of dollars. Their necklaces, in particular, are perfect for stacking, allowing you to create a layered look that’s both trendy and chic. What makes it even better is that En Route offers necklace sets, so you never have to guess which pieces go together—making it simple to achieve that perfect cohesive vibe. If you’re not sure how to layer those necklaces for the ultimate stacked look, don’t worry—the brand makes it easy by selling pieces individually or in sets to take the guesswork out of styling.

Featuring both silver and gold designs, En Route adds an extra layer of luxury with accents of pearls and colored diamonds, giving each piece an elevated feel. If you’ve been wondering where the trendsetters are getting their jewelry, chances are, it’s from En Route. Whether you’re a jewelry newbie or a seasoned pro, En Route ensures you’ll always be shining in style.

9. WMNS WEAR

For those seeking fresh, essential pieces outside of the usual mall chains and the likes of Fashion Nova and PrettyLittleThing, WMNS WEAR is the hidden gem you've been looking for. This brand consistently offers adorable sample pieces that won’t break the bank. With a keen eye for both style and affordability, WMNS WEAR ensures that their collections cater to those who want something unique and chic without the hefty price tag. If you’re searching for that one standout item, WMNS WEAR makes it easy to find something you love.

If you're a fan of early-2000s aesthetic of brands like I.AM.GIA, WMNS WEAR delivers exactly that. The collection brings back iconic trends like capris, baby tees, and low-rise jeans, perfectly capturing that nostalgic, rebranded Y2K vibe. It’s the perfect place to shop if you’re tired of seeing the same items at every event and want to stand out in something that speaks to your individuality.

Here’s the kicker: WMNS WEAR keeps their inventory intentionally exclusive, with only 91 pieces available worldwide. Yes, you read that right—91 pieces for the entire globe. This limited stock ensures that when you shop here, you’re not likely to run into anyone wearing the same thing at your next event. It’s all about exclusivity and making sure your look is as unique as you are. If you’re looking to break away from the crowd and avoid the 'basic' route, WMNS WEAR is definitely the brand to watch.

10. Baggu

Sometimes, less is more, and simplicity truly speaks volumes—that’s exactly what Baggu represents. Known for its minimalist yet stylish approach to accessories, Baggu has built a reputation for offering an impressive range of bags that prioritize both form and function. From solid-colored classics to playful patterns, their bags come in various sizes to suit every need. The Crescent Bag stands out as the brand’s most popular design, perfectly balancing the laid-back vibe of a hobo bag with the practicality of a modern, shoulder-friendly style. This bag effortlessly combines fashion with function, making it a must-have for anyone who appreciates versatility.

Baggu is the kind of brand that caters to all generations—whether you're a teenager looking for an everyday bag or a grandmother seeking something stylish and practical, there's a Baggu for everyone. For many, Baggu is the subtle flex that shows they know to blend style with substance. With most items priced under $100, Baggu offers accessible bags, with some bags even on sale, making it easier than ever to invest in a piece that will last.

As the trend for bag charms continues to soar, Baggu has embraced the accessory by offering a charming addition to its collection. These cute bag charms come in the form of a smaller version of your favorite bag, adding a touch of playfulness to your look. Whether you’re gifting a Baggu this holiday season or treating yourself, it’s the perfect way to add personality and flair to your accessories. With its simple yet impactful designs, Baggu is undoubtedly the brand to watch for those who value quality, style, and functionality all wrapped into one perfect bag.

This holiday season, finding the perfect gift doesn’t have to be a stressful endeavor. With WAFFLE's curated list of 10 must-shop brands, you can easily find everything from trendy apparel to standout accessories and unique gifts that suit every taste and budget. So, say goodbye to the endless hunt for the perfect present and hello to hassle-free, meaningful gifts that are sure to make this season unforgettable.

Happy shopping!