Goldiie Luxx Has Entered the Chat—And She’s Rewriting the Rules

Jordyn Mayes
May 30
4 min read

From beaches in Oxnard to center stage, Goldiie Luxx is turning vulnerability into power—and music into her truest self.

There’s a glow about Goldiie Luxx that feels undeniable. Maybe it’s in her signature twists. Maybe it’s the Oxnard sun still beaming through her. Or maybe it’s just what happens when someone finds their voice—and decides to go for it.

We sat down one-on-one with Goldiie Luxx, the rising singer and songwriter who’s turning vulnerability into power, fashion into art, and music into movement. With her S.I.N. (Deluxe) project freshly dropped and a next-level video on the way, she’s showing us that she's not only here to stay—she’s about to blow.

Who Was She Before Goldiie?

Before the twists, before the mic, and before the label deal, Goldiie Luxx was a college grad with a degree in environmental studies and a serious case of inner conflict.

“All I could think about was being a park ranger, and I was not feeling that,” she laughs, looking back on her pre-pandemic self. “I love nature, but I needed something more fulfilling.”

And fulfilling she found—in music.

Goldiie traces her name back to the blonde curls she used to rock and the “just right” magic of Goldilocks.

“These twists are showing another side of me,” she explains. “But Goldiie Luxx? She’s always been there.”

From Oxnard Beaches to the Music Industry

Growing up in Oxnard, California, Goldiie was surrounded by free spirits and family beach days.

“My mom always encouraged me to be whoever I wanted,” she says. “I used to be a rule follower through and through, but something in me needed more.”

It wasn’t until COVID hit that she finally leaned into that voice.

“I wanted to rap at first,” she says. “But someone told me I wasn’t a rapper—and they were right. Singing, though? That felt like home."

Now, as the first pop/alternative artist signed to South Coast Music Group (home to DaBaby, Toosii, and TiaCorine), Goldiie is breaking molds—and making sure she’s being heard on her own terms.

“They let me market myself how I want the world to see me,” she says. “It’s been a journey of firsts for both of us.”

Vulnerability Looks Good on Her

Goldiie’s deluxe EP, S.I.N. (Deluxe)—short for Safety In Numbers—is bold, reflective, and a little more unfiltered than her previous projects.

“It’s me stepping into myself more,” she shares. “My voice has developed, my writing has evolved, and I’m saying things I didn’t think I could.”

Take her track UnFuk U, for example. “The hook is literally ‘I wish I could unf*ck you,’” she says, laughing but also leaning into the seriousness of it. “It felt vulnerable to say out loud, but everyone’s thought it. Saying it out loud felt like a release—for me and for everyone listening.”

The studio has become a sanctuary for her—a place to let the chaos, emotion, and inspiration flow. “I used to come in like a bookworm, trying to perfect everything,” she admits. “Now I realize people want to feel something. Not perfection. Realness.”

S.I.N. Today, Maniac Tomorrow

Wake Up, with its breezy summer beat, might be the perfect entry point for new fans. Presidential brings the party vibes, while the deluxe version of S.I.N. ties her artistry together into one cohesive, genre-blending experience.

“I didn’t want to sit on songs I love,” she says about releasing the deluxe. “They’re like my babies, and I wanted them out in the world.”

But make no mistake—Goldiie’s already plotting what’s next. “The video for Maniac is coming soon,” she says, teasing it as her best one yet. “It’s next level.”

Oh, and about that dream collab? “I met Too Short at Coachella,” she grins. “I would love to drop a West Coast track with him. That would be iconic.”

The Fashion, The Braids, The Brand

You can’t talk to Goldiie Luxx and not talk about her style. Her braids—self-done, eight hours deep—are more than a beauty statement.

“It’s therapeutic,” she says. “They spark conversation, and they let me step into my artistic self completely.”

Her style is evolving, too. “I’ve been going to NYFW shows, seeing it all firsthand,” she says. “I love fashion that makes you say ‘if you know, you know.’ Not just stuff covered in logos.”

If Goldiie’s music were a fashion line? “It’d be bold, spiky, futuristic alien vibes. Comfortable, but makes a statement.”

And yes, she’s already thinking about merch that’s more than just a logo on a tee. “I want people to wear it and feel like they’re part of something.”

The Real Goldiie Lux

Unlike artists who hide behind stage names, Goldiie Luxx is the real deal—no alter ego, just evolution. “The name helped me step into who I wanted to be. Now, we’re the same.”

Whether she’s writing to process her own life or tapping into stories that speak for others, her mindset stays clear: be real, stay grounded, and protect your peace.

“I feel the most powerful when I’m being vulnerable,” she says. “I used to be scared to share certain parts of myself, but those are the parts people connect to the most.”

So What’s Next?

More music. More visuals. More Goldiie. “I’m reaching new people with what’s already out, but I’m also in the studio working on what’s next,” she says. “I’m lining up the future while letting people get to know the now.”

And while fans might know the music, what they don’t know is that Goldiie Luxx is a full-on nature girl at heart.

“I love camping, hiking, water, the beach—anything outdoors,” she reveals. “It’s a huge part of who I am.”

So where will she be in five years?

“Living my best life with a Grammy and my own house. Owning property,” she says without hesitation. “That’s the vibe.”

And we believe her. Because when Goldiie Luxx speaks, she’s not just dreaming—she’s manifesting. And we’re all here for the ride.

Stream S.I.N. (Deluxe) now, and stay tuned for the Maniac video—coming soon. Follow Goldiie Luxx on Instagram and TikTok for the latest updates and music drops.