From Auburn With Love: How Oberon Asscher’s Summer 2025 Collection is Turning Heads and Telling Stories

Jordyn Mayes
Jun 13
3 min read

Updated: Jul 16

In a world where your next outfit is one click away and your favorite influencer’s fit is being replicated before you even hit “save,” the streetwear scene has hit a bit of a style crossroads. Fast fashion is flooding our feeds, and the landscape is saturated with copy-paste brands that all seem to be shopping from the same vendor catalog.

So, here’s the million-dollar question: Where can you find something that actually stands out? Something that speaks to your identity—your story?

Enter Oberon Asscher. Bold. Original. Heartfelt. And—luckily for us all—ready to change the game this summer.

Image courtesy: Evan Covington / Oberon Asscher® © 2025

A Brand With Roots (and Wings)

Born a decade ago on the campus of Valdosta State University, Oberon Asscher isn’t your typical origin story. What started with a dream and a few graphic tees has blossomed into a full-fledged fashion house, rooted deeply in community, creativity, and an unapologetic sense of individuality.

Founder Husani Asscher didn’t just want to make clothes—he wanted to make a movement. And this Summer 2025 collection, From Auburn With Love, is exactly that: a love letter to personal style, culture, and the streets that raised legends.

From the Heart of History, With Style

Let’s talk location. Oberon Asscher’s flagship sits right on 238 Auburn Ave NE, Atlanta, in the legendary Sweet Auburn District—just blocks from where Dr. Martin Luther King Jr. was born. There’s power in that. There’s purpose. And you can feel it.

Walk into the store Thursday through Sunday, and you’re not just browsing racks—you’re stepping into a living archive of Black excellence, resilience, and style. Every piece in the Summer 2025 drop carries that weight—and that energy.

What Makes From Auburn With Love So Special?

Let’s just say: you’ve never seen streetwear like this. This isn’t just another seasonal drop—it’s a statement.

From meticulously stitched denim to attention-grabbing hats and fresh graphic tees, every piece carries meaning. You’ll notice it in the designs, sure—but also in the vibe. There’s intention in every detail, a quiet message in every seam.

And it’s not about following trends. It’s about setting your own. It’s about discovering your purpose, creating meaning through what you wear, and—most importantly—building community along the way.

More Than a Brand—A Ministry

“Oberon Asscher has become more than just a brand; it’s my ministry and community,” Husani says. And it shows.

This isn’t performative fashion. This is clothing with conviction. In Husani’s world, each collection acts like a spiritual message, a check-in with your higher self. And with From Auburn With Love, that message is clear: find your style, walk in your truth, and let the world catch up.

The brand’s core values—Discovering Purpose, Creating Meaning, Nurturing Talents, Building Community, Delivering Quality—aren’t just buzzwords. They’re the bricks that Oberon Asscher is built on. Brick by brick. Story by story. Stitch by stitch.

Ready to Join the Movement?

Whether you're a streetwear obsessive or just someone trying to break out of the fast-fashion cycle, now’s your time. The Summer 2025 collection is calling—and trust us, your closet will thank you.

Shop the full drop now at www.oberonasscher.com. Or, if you're in ATL, take a trip down to Auburn Ave and feel the energy for yourself.

In a world full of replicas, be the original. Oberon Asscher is here—and it’s not just fashion. It’s a feeling.